How The Fragrance Shop used reviews to boost sales and improve customer service

What’s inside?

The Fragrance Shop, is the UK's largest independent fragrance retailer, stocking over 130 brands. To improve their customer experience and online conversions, they turned to Feefo. The results of doing so included: 

  • 5.98% overall click-through rate
  • 1.55% increase in CTRs on ads with Seller Ratings
  • 0.53% increase in conversion rates

Read this case study to find out how.

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