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[Infographic] Lack of loyalty in gaming


 The lack of customer loyalty in the gaming industry is becoming a growing concern for firms as players are faced with greater choice and eye-catching offers and odds at every turn. 

We asked 50 senior decision-makers in some of the key firms, and more than 1,000 adults who have placed a bet or gambled, what is contributing to the lack of loyalty in the industry and how gaming companies can prevent customers from switching.

Here's what we found out! 

Collecting reviews with Feefo is an excellent way of increasing customer retention. We've worked with some leading gaming companies to help them create a brand that customers can trust. Get in touch today to find out more!