The Adventure Company Reviews

Consumer ratings of The Adventure Company

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  • Feefo member since
  • 13/11/2012
  • Adventure holidays are our speciality. We create exciting worldwide adventure tours and itineraries for everyone, from big families to solo adults. Our small group trips let you explore unfamiliar places, trek through incredible mountain scenery, get active and enjoy the local culture. Be inspired and join us on your next adventure holiday

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Ratings guide


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DateProductRatingCustomer ReviewReply from

Summer Iceland


Service rating : Confusion about who you make the booking with, who supplies the tickets/info, who to contact - seem to use a number of agencies
Product: Guide did not turn up on the first day. Replacement guide turned up on day 2 but was totally unprepared.

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Summer Iceland


Service rating : Last minute changes to hotels didn't inspire
Charges for transport from airport to hotel were exhorbitant - Adventure Company quoted £50 each, coach company did door to door for £10
Product: Generally good although it was obvious that they had handed everything over to an Icelandic tour company. There was some early confusion as one family hadn't been sent the schedule. Also silly situation where we moved out of one Rejkyavik hotel on first morning only to arrive at another in the evening. Good holiday, but probbaly no thanks to Adventure Company

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Summer Iceland


Service rating : We were very unimpressed with the service we received in the days leading up to the holiday, not helped by the duff information given to us by the "call handler" at their main office in Hampshire the day before we left. As were arrived four days early, she advised us to “turn up” at the hotel (changed a few days earlier) around midday as there would “probably” be a meeting led by an Adventure Co Guide. In reality, there was no the Adventure Co Guide or rep to meet us, there was no meeting, one of the families arrived at midnight and were unaware they had to up for 8.45am the next day! The single mum had to get her three young children (aged 7-8yrs) up and ready for the coach, while the rest of us went on a tour of residential Reykjavik on the coach!

The itinerary was also full of spelling mistakes and typos, missed off one of the hotels we would stay at, and stated (wrongly) that we would stay in Reykjavik one night when we were many miles away in fact.
Product: We were very unimpressed with the subsequent farce on arrival and throughout our holiday. We did a series of glorified coach tours with a third-party agent in Iceland, visiting places that were up to 4.5 hours coach ride away, with a similar 4.5 hour ride back. It was a holiday billed as a "family holiday" for 7+ year old children. Who on earth would take young children on lengthy coach rides like this?

I had presumed that
a/ we would have an Adventure Co Guide with us at all times,
b/ we would do a “point-to-point” tour of the places mentioned and not return to Reykjavik as we did on several occasions.

The itinerary changed on the Adventure Co website (it reversed its order) as we approached the holiday and so many of us had different printouts and did not know which way we were actually going to do the trip. A top tip would be to send a PDF to holidaymakers and not a link to a website, which subsequently changes. Hotels that should have been used, weren't. Iceland Travel, the third-party agent, tried their best to rescue the situation, but three things encapsulated the “organisation and co-operation” between them and the Adventure Co.
1/ on the first day we were asked if the 19 holidaymakers were the “Summer Family” on a holiday in Iceland! Good briefing there from Adventure Co.
2/ we were asked if lunches were paid for as part of the holiday (we didn’t know). Indeed the agenda didn’t make it clear what meals were included stating it would say BLD on it somewhere.
3/ Iceland Travel admitted we should have been at a hotel in Vik (Hotel Edda) which would have reduced one long coach ride to merely a 2 hour one there and back from the attraction.
I have been to Iceland twice before and was very disappointed that the itinerary just took us to the same old places as every other tour bus, and offered very few “special” visits to places that were off a beaten track. The Iceland Travel guide was very experienced at engaging the adults but not as prepared for talking and most importantly on a family holiday, engaging with the six children under 12yrs (from three families) on the trip. As for the four teenagers (from separate families), they were left to their devices when it came to engaging them with the marvels of Iceland.

I have run – and led as a qualified mountain guide – many holidays in the UK over 30 years for HF Holidays, and realise that the experience they offer for families is far superior.

We will be formally writing to The Adventure Co about it.

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