Phase Eight was started in 1979 by Patsy Seddon who opened a small boutique in Wandsworth, South London. As a mother of young children Patsy found it impossible to find clothes that satisfied a sophisticated taste, but were affordable and practical, so she designed her own range, which was the beginning of Phase Eight.
The name Phase Eight comes from a combination of P.Hayes - the maiden name of Patsy and Eight - derived from the address of our first boutique - 8 Bellevue Terrace. Phase Eight is an original, design led Brand that has grown in strength since its conception, without compromising its integrity as a trusted retailer and a market leader.