July 2008: BVG-Airflo, listed in the top 100 entrepreneurial UK companies in 2008, has taken up the Feefo challenge to online retailers – Feefo is the UK’s only independent forum for online customer service feedback.

BVG-Airflo signed up for a Feefo trial on their Fishtec website. Fishtec is the largest fishing website in Europe for both fly and coarse fishing.  Since May they have had a positive service rating from 96% of their customers.  Plans are now well advanced to add the service to their other brands: Tight Lines, Total Fishing Gear and Clifford James.

Simon Locke, a Director of BVG-Airflo, says “Feefo enables us to display some meaningful information on our website that is useful to existing customers, in terms of  the product ratings – and reassuring to our new and potential customers who can see what our customers say about us in a way that is independent and unedited!  Feefo shows that the service we provide is considered to be excellent by most people. On the odd occasion where we have not delivered a top class service we have been able to rectify the situation quickly and ensure that our standards remain high. This independent feedback means that we can demonstrate our commitment to – and connection with - our customers as well as providing a new means of measuring the standard of our service.”

Feefo (Feedback Forum) is the simplest platform for customers to praise or criticise web-based suppliers.  Suppliers who sign up to the forum commit to sending details of all their sales to Feefo. Each sale generates an email to the consumer requesting feedback. Customers are able to rate products and the quality of service received – good or bad. Suppliers have the chance to reply immediately and publicly, making it possible for them to thank customers or rectify dissatisfaction directly. The feedback is then displayed for all to see – the ultimate way to show how they appreciate praise or deal with complaints!

Ed Lennox, Feefo’s Marketing Director explains, “No matter how good you think your customer service is, you can never be certain what people are saying about you until you ask them!  Feefo offers anyone the chance to put themselves to the test for free and with no obligation to us.  That is what we did for BVG-Airflo – and they needn’t have worried, their feedback is astonishingly positive and they should be delighted with it: their reputation is first rate and we are delighted to be associated with them.”
 

Notes to Editors
For further information on how Feefo works and details of clients already signed up please contact Ed Lennox on 08456 800320 or visit our website at www.feefo.com