Seven new organisations have risen to the challenge to stand up and be counted by signing up to Feefo, the independent customer feedback forum for online businesses. They join a growing number of businesses which are already using the service, such as Charles Tyrwhitt, Clifford James, Flying Brands and children’s adventure park Bewilderwood.
Feefo, which stands for Feedback Forum, has been in development over the last three years and is now ready to roll out to the mass market with a range of product innovations. Benefits to online retailers include significantly increased customer spend & loyalty, increased search engine optimisation, as well as being a cost effective research tool. Feefo is particularly useful as retailers try to differentiate themselves and retain customer loyalty in the current economic climate. Feefo can be trialled without risk or obligation for up to 60 days.
The latest organisations which have signed-up to the service, and are confident enough in their products and services to use Feefo as a badge of quality include:
· Thomas Pink: part of the luxury goods group LVMH, it provides quality classic and contemporary shirts for men and women, as well as a wealth of luxurious silk ties, accessories and small leather goods.
· Jack Wills: upmarket university outfitters and specialist supplier of fashionable casual clothing and accessories.
· my-wardrobe.com: one of the UK’s leading online retailers of accessible luxury fashion, with carefully selected pieces from the world’s leading designers, as well as new, exciting labels.
· Muddy Puddles: suppliers of children’s outdoor clothing for all weathers including kids waterproof clothing, ski wear, summer and winter clothing.
· New Generation Ski: a British run ski and snowboarding school with seven schools across France and Switzerland, running group sessions, clinics and private lessons.
· The Metropole: a family owned Spa Hotel in Llandrindod Wells.
· Dukeshill: bacon & ham curers and suppliers as well as sausages, cheese, smoke salmon, cakes, condiments and preserves, all delivered fresh to your door.
Feefo emails only bona fide consumers who can then provide comments and a rating for the product or service received, which is posted on both the Feefo site and the retailers’ own site. Customer responses are not changed or edited in any way to ensure a completely independent, word of mouth experience for customers.
Bill Cawley, Founder of the business, said: “Independent feedback from customers is the only feedback worth having. But the real benefit to suppliers, apart from proving their commitment to customer service, is the astonishing amount of information that their customers give them to improve their service and products. Businesses that join Feefo become better businesses. In time the Feefo badge will become just as ubiquitous as the Intel mark and consumers will expect to see Feefo on all web sites.”
The feedback received allows online retailers to build relationships and create a dialogue with their customers and to resolve any issues quickly or make product and service changes. Feefo enables organisations to build an instant reputation online, meet customer expectations and replicate the trust that is built by traditional retailing, thereby encouraging repeat business
Commenting on their decision to use the Feefo service, Rob Shaw, Co-Founder of Jack Wills said: “Feefo allows us to assess our performance in terms of product and service delivery and helps reaffirm our customer relationships by allowing and encouraging their feedback.”
Feefo offers all online retailers the opportunity to provide the same level of service as larger operations such as eBay without having to create their own system from scratch. The technology requirements to run Feefo on a website have been kept simple and the fees set low in order to encourage rapid take-up and growth.
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For further information, please contact: Deepa Vyas, Kinross + Render PR, Tel: 020 7592 3100 or email email@example.com
Notes to Editors
Feefo is the brainchild of Bill Cawley who started developing Feefo in 2005. Having won a mathematics scholarship to Oxford University at the age of 16 he went on to spend 30 years as a computer programmer. He now works alongside his son Edd who is a Java programmer and runs the technical department.
Web-based suppliers who sign up to the forum commit to sending details of all their sales to Feefo. Each sale generates an email, which can be customised, to the consumer requesting feedback on their experience. Customers can provide comments and rate the products and the quality of service received – excellent, good, poor or bad. Retailers can then respond, immediately and comments and responses are posted for all to see.