1. Only allow genuine customers to review
Fake reviews are illegal in the UK and do more harm than good – both to you and to your brands reputation.
2. Don’t moderate reviews
Moderating reviews to only show positive ones is not just bad practice, it’s bad for business too. Consumers are much too savvy for you to get away with that anymore.
Consumers spend four times as long on a website when they interact with good and bad reviews.
They are likely to convert 67% more than the average consumer.
3. Don’t try and ask for your own reviews
Allowing a third party to ask for your reviews not only adds credibility but also delivers a much better response rate, in some cases up to 4x as many.
4. Actively request reviews
If you ask every customer for feedback, you will get reviews across your entire product range you sell. Our research shows that a customer who sees ‘be the first to review this product’ on a product page is 30% less likely to buy, as they assume it is an unpopular product.
5. Choose a system which generates Google Stars
Only a Google Licensed Content Partner can generate stars.
You need a minimum of 30 reviews and 80% service score or more, and within approximately four weeks your stars should be shining.
According to Google, showing stars in Adwords increases Click Through Rates by 17% on average.
They also increase your Google Quality Score which in turn helps to reduce your PPC cost.
6. Tag product reviews with Rich Snippets
This allows Google to treat your reviews in the right way and show your seller reviews in the search results. Whilst it is in no way guaranteed, Google often generate stars that show in natural searches!
7. Show your comments and customer feedback on your own website
Adding dynamic, key word rich, User Generated Content is perfect for SEO! It also allows clear differentiation in the search as you can be found through product specific reviews too. And, it gives Google good reason to come back to your site time and time again to review your ever changing Content.
8. Show ratings next to ‘Buy now’ buttons
Positive reviews next to the ‘buy now’ button encourage customers to actually make a purchase.
Our own research shows this increase is an average of 6%.
So doing it right, will help 6% more people convert from lookers to buyers.
9. Encourage social commerce
By allowing customers to share their purchase experience with their friends via Facebook, Twitter and other social platforms, they can exponentially increase your own brand’s reach at no additional cost.
10. Have a plan for responding and stick to it
By responding efficiently and politely you can show others you are a truly customer focused company and it also allows others to learn from the response to gauge the relevance of the rating.
Our sales and support teams have loads more information which can make massive differences to how your reviews work and how much they can help you build your business online.